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Local SEO + GEO: from the field

Real-world insights, analysis and tips to make your business visible on Google and AI.

Latest article

Why local business is the perfect playground for GEO

When AI recommends 3 restaurants instead of 10 blue links, local business rules change. Those who move now get a 2-year head start.

GEOlocal businessrestaurant

Real estate agents: your listings are invisible to AI - here's why

I audited a real estate listing on a major French network. Result: incomplete structured data, non-citable content, zero AI signals. Full analysis and solutions.

GEOreal estateaudit

5 mistakes I would have avoided if I'd known about GEO

20 years of website, months of rebuilding. Here are the 5 technical mistakes I won't make again.

GEOmistakescase study

I'm launching a GEO-first website from day 1 - here's the plan

With e-Slovénie, I had to rebuild everything. For Plat du Jour, I'm building for AI from the first line of code.

GEOPlat du Jourlocal business

The 3 technical changes that boosted my AI citations

llms.txt, JSON-LD and citable content: the 3 concrete changes that got me cited by AI.

GEOtechnicalllms.txt

I rebuilt my website from scratch for AI - here's why

I deleted 400 articles and rebuilt 20 years of content. Result: 327 Copilot citations in 3 months and cited by Google AI Mode.

GEOcase studye-Slovénie